Our Story
Driven by innovation and a passion for marketing intelligence
"We believe the smartest marketing decisions come from connecting deep analytics with intuitive technology. Every brand, regardless of size or industry, should have access to live campaign insights and the ability to act quickly as conditions change. Our team’s mission is to bridge the gap between marketing challenges and technical possibilities, delivering solutions informed by both creativity and rigorous measurement."
Transparency Always
Honest reporting and clear metrics for clients.
Human-Centric Design
Usability first in every product update.
Continuous Learning
Evolving with feedback and emerging technology.
Our Approach
Combining analytics expertise with a client-focused mindset every step of the way.
Since our founding, we’ve put collaboration at the centre of everything—from how our team works to how we support clients tackling real marketing hurdles. Drawing on backgrounds in analytics, software engineering, and digital strategy, we’re dedicated to helping businesses thrive via actionable intelligence and measurable progress.
Our platform is built and updated in the United Kingdom, reflecting our commitment to local compliance as well as global standards. We continually test new ideas to ensure that our solutions remain relevant and future-ready while upholding strict privacy and data ethics.
Above all, we focus on creating real-world value—helping you translate data into confident decisions, not just more dashboards or complexity. Partnering with us means having guidance, technology, and support you can trust.
Meet Our Team
Leaders in marketing and ML innovation
Sophie Farrow
Chief Product Officer
MSc in Digital Marketing London Business School
Predictive Analytics
Global Digital Co.
Sophie leads product vision and delivery, blending marketing expertise with deep analytics experience.
Oliver Grant
Head of Engineering
MEng in Computer Science Imperial College London
Machine Learning Systems
Innovatech Ltd.
Oliver ensures our technical stack is secure, scalable, and robust, bringing 15 years of software leadership.
Leila Hassan
Data Science Lead
PhD in Computer Science University of Oxford
Applied Machine Learning
AdInsight Partners
Leila architects our ML models, merging data science, AI, and campaign analytics for meaningful results.
Dmitri Novikov
Strategy Director
MBA in Business Analytics Warwick Business School
Strategic Analytics
InsightMakers PLC
Dmitri guides platform strategy and client delivery using a background in consultancy and analytics.
Timeline
Key moments in our journey
Idea and Founding Team
The founding team connects to address real marketing attribution challenges.
First Prototype Launch
Initial predictive models tested with select UK businesses and brands.
Enterprise Platform Expansion
Platform expands to multi-channel support and enterprise-level clients.
Ongoing Innovation
Continuous ML model evolution and usability breakthroughs.
Our Values and Commitment
Our Mission
Empower organisations to achieve better marketing outcomes through actionable, measurable analytics innovation.
Our Vision
A future where every marketing decision is informed by data, aligned with ethical standards, and human-centric.
Ethical Analytics
Practising data privacy and transparency at every step.
Collaboration First
Involving stakeholders and clients in transparent development.
Creativity in Action
Encouraging innovation while ensuring measurable results.